Gross Margin

Gross Margin represents the percentage difference between revenue and cost of goods sold (COGS), providing insights into a company's profitability before considering operating expenses.

What it Means:

Understanding Gross Margin is key for Indian founders to assess how efficiently their business generates revenue after accounting for the direct costs associated with producing goods or services.

How to Calculate:

Gross Margin is calculated by subtracting COGS from revenue and dividing the result by revenue. The formula is (Revenue - COGS) / Revenue. This metric is expressed as a percentage.

Why Measure:

Measuring Gross Margin is crucial for Indian entrepreneurs as it unveils the profitability of each product or service. A higher Gross Margin indicates efficient production, leaving more revenue to cover operating expenses and generate profits.


Let's take the case of an Indian e-commerce startup, ShopVista. In a month, ShopVista generates INR 1,00,000 in revenue from selling products with a COGS of INR 40,000. The Gross Margin is then calculated as (INR 1,00,000 - INR 40,000) / INR 1,00,000 * 100 = 60%. This means ShopVista retains 60% of its revenue after covering production costs.

For Indian founders, mastering Gross Margin is not just about revenue but optimizing the balance between income and production expenses. It serves as a vital metric to enhance profitability and make informed business decisions in the competitive startup landscape.