Exit Velocity

Exit Velocity, originally a baseball term, finds its parallel in venture finance to describe the swiftness between investment and exit in the startup ecosystem. In the context of Indian founders, Exit Velocity signifies the pace from the initial investment to the liquidity event, enabling investors to cash out. This term is crucial for understanding the speed of returns and gauging the maturity of the invested ventures.

What it Means:

Exit Velocity encapsulates the speed at which an investment transforms into a profitable exit for investors. For Indian founders, this metric reflects the efficiency and maturity of their ventures. Growth funds, investing in more mature startups, often exhibit higher Exit Velocity compared to accelerators, which focus on early-stage ventures with a more extended timeline to exit.

How to Calculate:

Calculating Exit Velocity involves assessing the time taken for an investment to materialize into a successful exit. The formula is straightforward: Exit Velocity = (Exit Value - Investment Value) / Time Taken. This calculation provides insights into the efficiency of the investment in generating returns over time.

Why Measure:

Measuring Exit Velocity is essential for Indian founders to comprehend the efficiency of their growth trajectory and align expectations with investors. A higher Exit Velocity can indicate successful and prompt exits, showcasing the founders' ability to deliver returns swiftly. This metric is crucial for attracting investors looking for efficient returns on their capital.


Consider an Indian fintech startup that attracts an investment of INR 50 crores from a growth fund. Within two years, the startup experiences a successful exit, fetching INR 150 crores for investors. The Exit Velocity in this case would be (150 - 50) / 2 = INR 50 crores per year, illustrating a rapid and efficient return on investment.

In this scenario, a high Exit Velocity positions the startup as an attractive investment, showcasing its ability to deliver swift returns for investors.

In conclusion, Exit Velocity becomes a dynamic metric for Indian founders, reflecting the speed of their ventures' success. By understanding and optimizing Exit Velocity, founders can not only attract investors but also demonstrate the efficiency of their startups in the competitive landscape of the Indian startup ecosystem.