Average Recurring Revenue (ARR) / Growth Rate

ARRG Ratio, a dynamic blend of Average Recurring Revenue (ARR) and Growth Rate, is a pivotal metric for startups. It gauges the efficiency of revenue growth, offering a comprehensive view of a company's financial health.

What it Means:

ARR reflects the average monthly revenue generated from recurring sources. When combined with Growth Rate, the ARRG Ratio showcases how efficiently a startup is expanding its recurring revenue streams over a specific period.

How to Calculate ARRG Ratio:

The ARRG Ratio is calculated using the formula: ARRG Ratio = ARR Growth Rate / ARR. To find the Growth Rate, subtract the previous ARR from the current ARR, divide by the previous ARR, and multiply by 100 to get a percentage.

Why Measure ARRG Ratio:

Measuring the ARRG Ratio is pivotal for Indian founders aiming for sustainable growth. It provides insights into how effectively a startup is converting its existing ARR into additional revenue, guiding strategic decisions to enhance scalability.


Imagine a SaaS startup with an ARR of ₹2,000,000 at the beginning of the year and ₹3,000,000 at the end. The Growth Rate would be (₹3,000,000 - ₹2,000,000) / ₹2,000,000 * 100 = 50%. If the ARR Growth Rate is 50%, the ARRG Ratio is 50% / ₹3,000,000 = 0.0167.

In this scenario, a higher ARRG Ratio indicates efficient growth, signifying the startup's ability to not only expand its recurring revenue but also capitalize on existing revenue sources effectively.

In conclusion, the ARRG Ratio is a strategic tool for Indian startup founders, aiding in the assessment of sustainable revenue growth. By understanding and optimizing this ratio, founders can position their startups for long-term success in the dynamic and competitive Indian business landscape.